Welcome to Swoop Baby
Swoop Baby was founded by Sarah Clifton, a certified infant and toddler sleep specialist and mother of two very active boys, Wolf (3) and Teddy (1).
Sarah’s many years in the corporate world taught her how to combine empathy, knowledge and confident leadership to succeed in stressful conditions. These are the attributes that her sleep consulting clients value.
Sarah understands the impact that inadequate and disrupted infant sleep can have on a person’s ability to cope emotionally and to function day-to-day. Parents know that sleep is crucial for their baby to develop and thrive, and this adds extra stress. She has a real passion and proven track record for helping parents establish healthy sleep habits for their children, so they can experience quality sleep themselves and enjoy all the rewards of parenthood.
“For a new baby, sleep is vital for brain development, good behaviour and happiness. As a new mum, I learnt early that sleep is equally vital for my emotional health and for being the best mum I could be.”
–Sarah Clifton, Founder
Why Sleep?
Sleep is undeniably important, it is brain food for a baby, toddler, for all of us. The power source that keeps the mind alert and calm, nightly recharging the brain’s battery.
Sleep impacts physical, mental, cognitive and behavioural wellbeing and is important in maintaining a healthy immune system. And as one mum put it, ‘nothing impacts a mother’s outlook and resilience more than sleep…’.
When babies learn to sleep well, they also learn to maintain optimal wakefulness. They are able to settle into their world and grow up with charm and humour. With proper sleep, they thrive.
Our mission is to bring confidence, support and consistency to families at a time where it’s needed most - sleep time. And, as a result, create calm and empowered parents, every night.
Welcome to Swoop Baby
Swoop Baby was founded by Sarah Clifton, a certified infant and toddler sleep specialist and mother of two very active boys, Wolf (3) and Teddy (1).
Sarah’s many years in the corporate world taught her how to combine empathy, knowledge and confident leadership to succeed in stressful conditions. These are the attributes that her sleep consulting clients value.
Sarah understands the impact that inadequate and disrupted infant sleep can have on a person’s ability to cope emotionally and to function day-to-day. Parents know that sleep is crucial for their baby to develop and thrive, and this adds extra stress. She has a real passion and proven track record for helping parents establish healthy sleep habits for their children, so they can experience quality sleep themselves and enjoy all the rewards of parenthood.
“For a new baby, sleep is vital for brain development, good behaviour and happiness. As a new mum, I learnt early that sleep is equally vital for my emotional health and for being the best mum I could be.”
–Sarah Clifton, Founder
Why Sleep?
Sleep is undeniably important, it is brain food for a baby, toddler, for all of us. The power source that keeps the mind alert and calm, nightly recharging the brain’s battery.
Sleep impacts physical, mental, cognitive and behavioural wellbeing and is important in maintaining a healthy immune system. And as one mum put it, ‘nothing impacts a mother’s outlook and resilience more than sleep…’.
When babies learn to sleep well, they also learn to maintain optimal wakefulness. They are able to settle into their world and grow up with charm and humour. With proper sleep, they thrive.
Our mission is to bring confidence, support and consistency to families at a time where it’s needed most - sleep time. And, as a result, create calm and empowered parents, every night.
Testimonial
I am so grateful for all the support and guidance Sarah has provided my family in order to help my baby sleep better.
I have a 10 months old baby. Before the sleep training he couldn’t self settle, was waking up at night for bottle feeds and had limited intake of solids. After just a week my boy self-settles, he sleeps through the night and he is eating solids. What an amazing transformation! Sarah’s knowledge, ideas and the comprehensive sleep plan were very helpful. It feels so great to have my sleep back and to know my baby gets his sleep too.
–Camilla and Baby Mark, 10 Months
