As Seen In
Words by Courtney McIntosh, photography by Bree Castel.
The Inarra
Sarah Clifton Loved the Newborn Bubble. Then It Became Her Business.
16 August 2026
“I shocked myself with how quickly it all clicked, my maternal instinct kicked in straight away.”
A motherhood profile on leaving advertising, the newborn weeks with Wolfie and Teddy, and how Swoop Baby started.
Read the full article
Little SOHLS
Chat with Sarah Clifton, mother of two and founder of Swoop Baby
31 March 2025
“Outdoor adventures help babies and toddlers burn off energy, promoting tiredness and setting them up for better sleep afterwards.”
An interview in the lead-up to daylight savings, with a week-by-week plan for shifting naps, meals and bedtime.
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Not Another Onesie
Can We Support Our Baby’s Sleep Without Losing Ourselves?
24 March 2025
“Self-settling is a natural learnt behaviour and establishing healthy sleep habits from birth will set your baby up for sleep success.”
An interview on what newborn sleep really looks like, temperament, and building a calm bedtime routine.
Read the full articleWriting about baby sleep, or after a comment from a certified sleep specialist? Sarah is available for interviews and expert commentary.
